Chapter 106: The Song Becomes a Hit, Product Sales Skyrocket!

Director Luo’s office.

Manager He held a document, sweat beading on his forehead, but at this moment he made no move to wipe it away. Instead, he eagerly lowered the paper toward Director Luo.

Luo suddenly stood up, casually taking the document and scanning it.

Just a glance.

“What?”

A look of profound shock crossed Director Luo’s face, clearly stunned by the figures before him.

After a long pause, he asked, “Are the numbers accurate?”

Manager He nodded. “I’ve confirmed with all the major suppliers. There’s absolutely no mistake.”

Director Luo nodded, then reread the document several times, murmuring, “This is a bit absurd…”

The data showed that in just one day, the first batch of 100,000 boxes of the new YouSuanRu product, supplied to 103 large supermarkets in Beijing, Shanghai, Guangzhou, and Shenzhen, had sold out in 87 stores, with only a handful of units left in the remaining 15.

This achievement not only far exceeded Director Luo’s projections—

He hadn’t even dreamed it possible.

On the other side, when Gao Rong launched the new product on the first day, sales accounted for only 30% of total inventory, which was already considered excellent.

So, what did this performance mean?

...

At the same time, Gao Rong also saw the exact same sales data in Director Luo’s hands.

She stared blankly at the figures, her mind utterly blank.

“How is this possible?”

Since entering the industry, she had never seen such exaggerated numbers.

But the story wasn’t over.

A manager entered quietly and whispered, “Ms. Gao, there’s more. Among these 100-plus supermarkets, sales of the same YouSuanRu product but with different packaging have plummeted by 70% today. Rumor has it that many young people initially picked up our packaged YouSuanRu, but after seeing Director Luo’s packaging, almost all switched to theirs. Only a few elderly customers found it troublesome to change.”

Upon hearing this, Gao Rong’s already pale face grew even more desolate.

After a moment, she suddenly stood and smiled, “Manager Tan, Director Luo hasn’t gone home yet, right?”

Manager Tan nodded, “No, he hasn’t.”

“Let’s go.”

Gao Rong tidied her hair. “We’ll go congratulate Director Luo.”

Some competitions, if the gap isn’t too large, one can still find a way to cope.

But some competitions, once the gap is clear, there’s no need to continue.

Now, after seeing Director Luo’s first-day success, Gao Rong immediately knew she had been utterly crushed. Continuing would only bring humiliation.

A wise person understands the times.

Having spent years navigating the workplace, she knew this truth well.

So, she chose to be the first to congratulate Director Luo.

Flexibility and humility pave the way to greater heights in one’s career.

Director Luo, naturally, welcomed Gao Rong’s concession and alliance.

Yet neither Director Luo nor Gao Rong, despite their shock at the first-day sales, anticipated just how fiercely events would unfold next.

From the following day onward—

Online, the song “Sweet and Sour Is Me” began to spread rapidly.

It even sparked discussions on various social platforms.

“Has anyone heard that sweet new song recently?”

“What song?”

“I highly recommend it—so sweet. It’s called ‘Sweet and Sour Is Me.’”

“Haha, I know that one. The supermarket downstairs has been playing it on loop.”

“My little shop plays it too. It’s really pleasant.”

“...”

Discussion meant popularity.

Popularity meant more people would hear the song.

By the third day, “Sweet and Sour Is Me” had quietly surpassed 100,000 plays, breaking into the top 100 on the new songs chart.

Songs ranked in the top 100 enjoyed vastly more exposure than those below.

More people joined the conversation.

“The song sounds sweet, and the girl singing it looks sweet too.”

“She reminds me of my first love.”

“Ugh, what nonsense. When was my first love ever yours?”

The next day.

The third day.

By the fourth day, countless netizens found this song had suddenly woven itself into their daily lives.

Across the internet—on platforms like Douyin, Weibo, WeChat, and major music sites—people were either listening to or commenting on “Sweet and Sour Is Me.”

In real life, too—supermarkets, small shops, even buses and subways—one could often hear the tune, “I like the sour and the sweet—that’s truly me.”

Even the executives at GaoNiu Group hadn’t foreseen this.

In less than a week, the song’s plays had soared past millions and tens of millions, rocketing into the top ten of the new songs chart.

Tang Qinyun had released a few campus songs on music platforms before, so she wasn’t eligible for the newcomers chart. Otherwise, this data would have swept that list.

No matter.

In the days that followed—

Even before GaoNiu Group could launch large-scale advertising or promotions, the song had already swept the entire internet like autumn wind scattering fallen leaves.

It was so popular it sent chills down their spines.

So popular it caught them completely off guard.

And this time, it was a simultaneous online and offline phenomenon.

By the seventh day, “Sweet and Sour Is Me” had surpassed Hao Mingxing’s “Empty City” from “Singer Style” to claim the top spot on the new songs chart.

Only then was the music world shaken.

“Hao Mingxing’s ‘Empty City’ dropped to second place?”

“My goodness, is this song that powerful?”

“Incredible!”

“Who on earth is this? Trampling even the silent song beneath their feet.”

“...”

At Canxing Culture—

Ye Yuanhang, who had been drowning his sorrows with daily drinks, instantly brightened upon seeing “Sweet and Sour Is Me” overtake “Empty City.” The long-standing gloom in his chest nearly vanished.

To confirm the song had truly reached number one, Ye Yuanhang refreshed the new songs chart over ten times.

Once certain, he stood and laughed heartily.

“Ha ha ha, ha ha ha! Even Wordless has his day! Ha ha! You too can be number two!”

His agent beside him chuckled, “Does it not hurt anymore?”

“Not at all!” Ye Yuanhang laughed. “More than that, I feel great now. The first thing I want to do is call Wordless and ask him: Are you hurting? Ha ha ha!”

He wanted to shout.

He wanted to roar.

Tell me, who in heaven’s name has ever been spared?

After a moment of excitement, Ye Yuanhang clicked on the detailed info for “Sweet and Sour Is Me,” eagerly saying, “I must see which big shot composer defeated Wordless—I must worship them...”

He clicked.

He stared.

Suddenly, his smile froze, his entire body stiffening like a statue.

The agent noticed Ye Yuanhang’s unusual reaction and asked in surprise, “Which composer is it? Why such a big reaction?”

Ye Yuanhang suddenly jumped up, snarling, “It’s your father!”

...

After “Sweet and Sour Is Me” became a massive hit, more and more people noticed it was the advertising song for GaoNiu’s new YouSuanRu brand.

Coupled with GaoNiu Group finally waking up and launching nationwide advertising campaigns—

Nearly every large supermarket and mall displayed posters of Tang Qinyun holding YouSuanRu, with “Sweet and Sour Is Me” playing nearby.

Then,

Wang Mo’s three advertising slogans for GaoNiu began appearing frequently in public:

“Sweet and Sour Is Me”

“Sweet and Sour, I’m the Boss”

“I Want My Flavor”

Countless young people, upon entering supermarkets or convenience stores, would hear the song and see the Tang Qinyun-endorsed YouSuanRu with the catchy slogans—and most would instinctively buy it to try.

“Looks delicious.”

“Let’s try this flavor.”

“Yeah, see if it’s really the taste I want.”

“Oh wow, not bad at all.”

“...”

When a product’s image is deeply ingrained in people’s minds invisibly, what follows is terrifying.

Sold out!

Sold out!

Sold out again!

Within just half a month, GaoNiu’s YouSuanRu production capacity increased by over a hundredfold, even surpassing its flagship milk product to some extent. Yet, the product remained in short supply.

Every day, suppliers nationwide bombarded them with calls for more stock.

Meanwhile, GaoNiu Group’s shares surged 25.6% thanks to the new YouSuanRu’s success.

This tremendous achievement drew widespread industry attention and analysis.

Everyone sought to dissect why GaoNiu’s product had triumphed.

Finally,

An authoritative analysis report emerged:

First, GaoNiu’s campaign created an integrated promotional system combining theme song, singer, spokesperson, and slogans, allowing consumers to accept the advertising effortlessly and without resistance.

Second, the theme song was high-quality and resonated deeply with young people.

Third, although the singer wasn’t yet famous, her sweet image and voice perfectly matched YouSuanRu, sparking an incalculable chemical reaction and igniting a youth-driven “sweet and sour” first-love trend that massively boosted the product’s exposure.

Fourth, GaoNiu’s three slogans were classics—simple, memorable, and deeply ingrained.

A series of factors combined to make YouSuanRu a blockbuster.

After this conclusion,

Many in the industry began digging deeper to uncover who masterminded and flawlessly executed this promotional system.

At first, everyone assumed there was a marketing genius within GaoNiu.

But eventually, an insider inadvertently revealed a stunning truth:

Almost the entire promotional system was the work of a single individual.

And that person was not from GaoNiu Group at all—but rather the composer Wordless from Yunhai Media.

Wordless?

Composer Wordless?

Upon hearing this, everyone was dumbfounded.

(End of chapter)