Chapter 104: Three Catchy Slogans That Stun the Entire Audience

The meeting continued.

Director Luo did not explain why Vice Director Gao had left.

Although Wang Mo and Liu Zhengwen noticed that Vice Director Gao was missing, they tacitly agreed not to inquire.

Then, Director Luo raised the question he cared about most: “Mr. Wuyan, you just said that if we agree to have Tang Qinyun as the spokesperson, you would give us a few advertising slogans?”

At this, many from the Gaoniu team rolled their eyes.

As key members of the publicity department, they had already crafted over twenty slogans for the yogurt promotion and finalized five for large-scale rollout.

“In terms of advertising, we’re the real masters.”

“Wuyan is showing off before the experts.”

“Has Wuyan forgotten what we do here?”

Whispers spread among the group again.

In truth, Director Luo himself didn’t expect Wuyan to come up with any remarkable slogans; his interest lay in Wuyan’s innovative integrated promotional approach.

The seamless connection between product, spokesperson, song, and advertisement sparked his imagination.

Often, a single creative idea holds infinite value.

So his question about the slogans was merely a formality.

Even Liu Zhengwen looked at Wang Mo with suspicion, thinking: What is this kid up to? Offering slogans in front of Gaoniu’s top publicity executives—this is like showing off a sword before Guan Yu.

Suddenly, all eyes focused on Wang Mo.

He smiled mysteriously and said, “Director Luo, I have three slogans here. I can give you two for free. If you want the third, it will have to be purchased. How about that?”

“No problem!” Director Luo replied readily, thinking to himself: If Wuyan can come up with two slogans that satisfy me, why not buy the third?

Wang Mo snapped his fingers: “The first is: ‘Sour and sweet, that’s me.’”

Huh?

What?

What?

Everyone was stunned—that’s the title of the song he gave us. Using it as a slogan?

Director Luo was momentarily taken aback, but then his eyes widened, glowing with excitement, his face lighting up in delight. He stood and applauded, “Brilliant, brilliant! I never thought to use the song title ‘Sour and Sweet, That’s Me’ as an advertising slogan!”

As he spoke, the others in the meeting room came back to their senses, increasingly impressed.

“Oh wow, it’s perfect.”

“This slogan matches our product perfectly, aligns with the song title, and even subtly reflects the singer’s playful charm. Why didn’t I think of it?”

“The more I think about it, the more ingenious it seems.”

“My goodness! It’s like a sudden awakening!”

“Simple, clear, easy to understand, perfectly integrated with the product—this song title just hit me in the face, and I never thought to use it as a slogan. It’s like a wake-up call!”

...

Wang Mo asked, “Director Luo, what do you think of this slogan?”

Director Luo bowed deeply to express his gratitude. “Mr. Wuyan, I’ve learned a lot. So, what’s the second slogan?”

This time, the room was devoid of any disdain; everyone waited with complicated feelings for Wang Mo’s words.

Wang Mo smiled: “Actually, the second slogan is still related to the song title.”

Still related to the song title?

Everyone exchanged glances.

Some even started brainstorming, trying to guess what the second slogan might be.

But no matter how they thought, no better slogan than ‘Sour and Sweet, That’s Me’ came to mind.

Wang Mo didn’t keep them in suspense: “The second slogan is: ‘Sour and sweet, I’m in charge.’”

Changing “that’s me” to “I’m in charge.”

A simple modification, yet it evokes a strong sense of ownership for the consumer.

I choose this drink; I’m in charge.

I like this drink; I’m in charge.

Upon hearing this, Director Luo immediately slammed the table in approval: “Excellent! ‘I’m in charge’—this slogan, to me, is even better than the first. It strikes a chord with consumers because it puts them in the central role, creating a sense of immersion.”

Others also felt a ripple within.

Some found the slogan increasingly rich in flavor the more they pondered it.

What amazed them most was Wuyan’s prowess in crafting slogans—he was so skilled it gave them goosebumps.

The more impressive his work, the more eager they were to hear the third slogan.

Director Luo, after restraining his excitement, asked, “And the third slogan?”

Wang Mo winked: “The third one will cost you.”

Without hesitation, Director Luo said, “Given the brilliance of your first two slogans, charging is justified. Regardless of the quality of the third, I’m authorized to offer one million yuan to purchase it. What do you think of that price?”

One million yuan for one slogan.

Liu Zhengwen couldn’t help but be astonished.

Wang Mo gave a thumbs-up: “Director Luo, you’re generous! Now, listen carefully: the third slogan is ‘I want my own flavor!’”

“I want my own flavor?”

Director Luo mulled over the slogan, considering his product, almost entranced.

After a long moment, he sighed, “Mr. Wuyan, yesterday I learned from colleagues about your exceptional talent in composing, proven by ‘Sour and Sweet, That’s Me.’ But now, it seems your gift for advertising matches your compositional skill. As advertising professionals, we can only concede defeat.”

“Director Luo, you flatter me,” Wang Mo replied modestly. “I simply had a flash of inspiration while writing the song, wondering if the song and ads could be linked, which led to these slogans.”

“Talent begets inspiration,” Director Luo mused. “Mr. Wuyan, I won’t say more. I’ve decided: we’ll proceed as you suggest. The song will be performed by that young lady, Tang Qinyun. I’ll also make her the spokesperson for Gaoniu’s new yogurt product, and together with your slogans, we’ll launch a fresh campaign for the product. This is Gaoniu’s new approach to promotion, and we hope for a great outcome.”

“We won’t disappoint you, Director Luo,” Wang Mo responded with a smile.

Director Luo was decisive. Having chosen to cooperate with Yunhai Media, he wasted no time.

He immediately asked relevant company colleagues to finalize a preliminary cooperation agreement with Liu Zhengwen.

The official contract would be signed later by representatives from Yunhai Media.

Within half an hour, everything was settled.

...

At Yunhai Media’s Vocal Department, Tang Qinyun, who had just turned nineteen, was in the recording studio, straining her voice repeatedly.

She wore a white turtleneck sweater and tight black pants, her hair tied in a ponytail, looking sweet and charming.

Currently, she was a sophomore in university in Magic City. Though she had only sung one or two campus songs and was not yet famous in the music world, her appearance and voice were good enough to have been signed by Yunhai Media.

Tang Qinyun was content; being a signed singer while still a student made her the envy of her classmates.

Though not officially debuted, she came to the studio to practice whenever she could.

Opportunity favors the diligent.

At that moment, the studio door was pushed open, and Qian Lun, a Vocal Department veteran, hurried in.

“Xiao Tang, quick! Come to my office!”

“Ah? Okay,” Tang Qinyun replied, puzzled but obediently following Qian Lun.

Qian Lun looked at her and thought silently how lucky this girl was, then broke into his gentlest smile: “Xiao Tang, I want to tell you something: no matter how brilliant your future becomes, you must always remember one thing—the Vocal Department is your forever home, understand?”

What?

???

Tang Qinyun was even more confused, not grasping Qian Lun’s meaning but answered blankly, “Director Qian, of course the Vocal Department is my home.”

Qian Lun smiled warmly, “Good. You mustn’t be like some people who forget their roots, spending every day in the Composition Department, currying favor with certain folks. That’s truly ungrateful... hmph!”

Tang Qinyun was utterly baffled.

What’s wrong with Director Qian today?

Did he take the wrong medicine?

Or forget to take it?

Something was definitely off.

Then Qian Lun finally got to the point: “Here’s the thing: just now, the Composition Department informed me that Wuyan wrote a song and specifically chose you to sing it. He even scored you a major deal, making you the spokesperson for Gaoniu’s new yogurt product. I hope...”

Before he finished speaking, Tang Qinyun’s eyes widened, and she suddenly screamed with joy, leaping almost a meter high. She bowed deeply to Qian Lun, then turned and dashed toward the Composition Department.

Without looking back.

She burst through the door.

The office door, which Qian Lun had just repaired, vanished once more.

...

Qian Lun watched in stunned silence as Tang Qinyun seemed to have lost her soul, frozen like a statue.

After an unknown length of time, he murmured, “Great, another one of my people... has run off.”

If this continued, he felt he would soon be a lone figure.

(End of chapter)