Part 105: The Advertising Song Is Released to Astonishing Effect

When Wang Mo selected the singer, he instinctively used Zhang Hanyun as the standard. Tang Qinyun’s appearance, voice, and the youthful aura she exuded were somewhat reminiscent of Zhang Hanyun, which is why Wang Mo chose her.

The subsequent audition and recording sessions only confirmed that Wang Mo’s choice was correct.

Tang Qinyun’s performance not only satisfied Wang Mo but also impressed Yuan Xiong, Liu Zhengwen, and others, who all showed admiration on their faces.

When she sang “Sour and Sweet, That's Me,” the youthful innocence in her voice evoked the bittersweet sensation of first love in many present.

Tang Qinyun was not a top-tier beauty, but her slightly plump baby face, radiant smile, and the vibrant youthfulness she displayed in every gesture made her all the more captivating.

She passed the audition in one go.

The recording took only an afternoon.

Thanks to Wang Mo’s provision of the complete accompaniment, the post-production process went swiftly.

By the third day, Liu Zhengwen had sent the full song to Manager He.

Along with the song, he included a set of fresh, youthful photo shoots of Tang Qinyun taken on short notice.

At Gao Niu Group, Director Luo and a group of executives, after listening to “Sour and Sweet, That's Me” and looking over Tang Qinyun’s photos, were astonished, their eyes nearly bulging.

They had thought the song sounded good when they first heard the electronic demo, but only now, hearing Tang Qinyun’s enchanting, sweet voice, did they realize they had greatly underestimated the song’s quality.

As for Tang Qinyun’s photos, they brought a uniquely delightful surprise.

There was an unmistakable student vibe.

A breath of youthfulness.

The aura of first love.

These qualities were almost perfectly embodied in one young girl. If she were holding a bottle of You Suan Ru (a yogurt drink), the image would be irresistibly charming.

“Truly excellent.”

“The song is sung beautifully.”

“The photos far exceeded my expectations. Honestly, this girl’s pictures have more appeal to me than those of many stars.”

“Exactly! That’s the feeling I get from her. She has a magnetic charm.”

“Celebrity photos tend to feel distant and untouchable, but her pictures reflect the image of young people today, creating an unconscious sense of closeness.”

“…”

These people had previously strongly opposed using an almost unknown singer as the product’s spokesperson, but now their attitudes had completely shifted, showering Tang Qinyun with praise.

Director Luo smiled gently, then grew serious.

“Yunhai Media has already handled their part. Now it’s our turn to fully launch this. Pass down the following instructions:

First: Prepare to release ‘Sour and Sweet, That's Me’ online, with the promotional focus being ‘the theme song of Gao Niu You Suan Ru.’

Second: Immediately invite Tang Qinyun to the company to sign the endorsement contract and shoot promotional posters.

Third: Quickly finalize the new packaging design for You Suan Ru, incorporating the spokesperson’s image and the advertising slogan provided by Wuyan.

Fourth: To increase appeal, the new packaging will feature five million QR codes. Scanning one to participate in singing ‘Sour and Sweet, That's Me’ can earn a reward of up to 8,888 yuan and a chance to tour Gao Niu’s dairy farms.

Fifth: All these tasks must be completed within a week. After that, I want to see the new You Suan Ru packaging on shelves in supermarkets and convenience stores nationwide!”

“Director Luo, our promotional budget is insufficient; we might not manage a nationwide rollout,” Manager He reminded him.

Director Luo suddenly recalled that their entire promotional budget was just five million yuan, with another five million already taken by Deputy Director Gao.

He pondered briefly, then said, “Then focus on the Beijing, Shanghai, Guangzhou, and Shenzhen markets first. If the results are good, we won’t have to worry about the rest.”

“Understood,” Manager He replied.

Director Luo thought for a moment and asked, “How is Deputy Director Gao’s progress?”

Manager He answered, “Deputy Director Gao hired a second-tier star to endorse their product and reused the advertising slogans we drafted previously. Since their process is less complicated than ours, their new product could be launched within three days.”

“Hmm,” Director Luo nodded.

His heart remained uneasy.

This time, he and Gao Rong were truly facing off in a showdown.

Who would win or lose was uncertain; he had no confidence.

He knew Gao Rong’s capabilities were nearly on par with his own. So even though he recognized that Wuyan’s songs and slogans were highly creative, and Tang Qinyun was an ideal spokesperson, everything was still uncertain before the product hit the market.

…

Three days passed in the blink of an eye.

Gao Rong was holding a small meeting.

A manager stood up and said, “Director Gao, the new packaging, slogan, and spokesperson posters for the new You Suan Ru product are all ready.”

A sharp gleam appeared in Gao Rong’s eyes.

“Good. Launch the new product and start the promotion.”

“Yes!”

Her subordinates nodded and left the office to begin their work.

On Gao Rong’s side, the battle for the new product’s market share had officially begun.

On day one, terminal sales feedback showed the new product was well received.

On day two, reports indicated that the new You Suan Ru accounted for 20% of sales among similar products in major supermarkets.

By day three, sales had risen to 27.5% of the total sales in that category.

Upon hearing these figures, Gao Rong finally broke into a radiant smile.

She had succeeded.

Though these sales figures were not explosive, the market performance nearly reached an excellent baseline.

With this alone, Gao Rong had secured an unbeatable position.

“Director Luo, it seems I’ll be happily accepting the director position next year. After all, you voluntarily ceded it…”

Sitting in her office, Gao Rong’s lips curved into a captivating smile.

Soon after, she recalled that Director Luo’s team was scheduled to launch their new product today—three days after hers.

She wondered how their promotion was faring.

…

December 12th.

In this world, there was no Double 12 shopping festival, so there were fewer compulsive buyers.

Yet, since it was the weekend, major supermarkets were still bustling with shoppers.

In a large supermarket in the metropolis, the aisles were packed, mostly with young people in their twenties, especially girls and couples, all taking advantage of the weekend to stock their refrigerators.

At that moment, from the supermarket’s speakers came a song:

“Little speakers in my ears,
Hiding under the quilt reading comics,
Though I’m still in my ivory tower,
How I wish to grow up overnight.”

Hearing this fresh and sweet melody, many young people smiled knowingly, and even the stuffy crowd seemed to relax.

Several glanced toward the source of the music and began to comment.

“This song is so fresh.”

“The voice is so sweet.”

“Yes, it sounds very pleasant.”

“Kinda makes my heart flutter.”

“…”

Yet most did not realize it was a new song, nor did they seek it out.

The music continued:

“I like sour and sweet,
That’s truly me,
Every day feels brand new to me,
My picky taste buds,
Have the most unique distinction.”

As the song played, a group of young shoppers happened upon a product display.

A large, vibrant green advertisement caught their eyes.

The fresh color scheme was striking.

On the green backdrop, playful and adorable Tang Qinyun held a box of You Suan Ru, her eyes sparkling.

On the packaging was a cute cartoon-style slogan: “Sour and Sweet, That’s Me.”

In the stuffy supermarket, this sudden burst of green was refreshing.

Then, seeing Tang Qinyun’s image, everyone was drawn in.

One girl picked up a box and exclaimed, “Wow, this packaging is so pretty! And the spokesperson is really beautiful. The slogan ‘Sour and Sweet, That’s Me’ feels so warm and relatable.”

Another girl noted curiously, “The slogan on this You Suan Ru sounds just like the song we heard earlier in the store.”

Immediately, many nodded in agreement.

“Yeah, it really does.”

“No wonder I felt familiar with this You Suan Ru after hearing the song.”

“Sweet voice, sweet ad.”

“So it’s a new brand from Gao Niu. Should we try it?”

“Let’s try!”

Then someone shouted, “Hey, look! There’s a QR code on the packaging. I just scanned it and found out the girl in the ad is the one singing the song!”

This revelation caused a stir.

“Really?”

“Absolutely.”

“The voice is so sweet, and the girl looks sweet too. I’m almost tempted to buy a box.”

“Me too.”

Many eagerly grabbed boxes or even entire cases.

Some who had initially picked other Gao Niu You Suan Ru packages swapped them out for the fresh, cute new design.

As time passed, the crowd around the display grew larger.

Mostly young men and women.

They found the new product’s appeal irresistible, and with the song playing repeatedly, they couldn’t help but stop and take notice.

…

That supermarket was just one example.

Simultaneously, in hundreds of supermarkets across Beijing, Shanghai, Guangzhou, and Shenzhen, this scene was playing out repeatedly.

Under the continuous loop of “Sour and Sweet, That’s Me,” countless young people instinctively flocked to the new Gao Niu You Suan Ru display.

Young people’s acceptance of new things far exceeded that of middle-aged or older customers.

Especially their impulse to buy new drinks or packaging was ten to a hundred times greater.

Often, their purchases were driven by a fleeting feeling.

At this moment, the new Gao Niu You Suan Ru’s packaging, spokesperson, song, and slogan all gave them a fresh, captivating impression.

What were they waiting for?

Buy it!

Take it home and try it.

Even if Gao Niu were an unknown brand, they would hesitate no more at the point of payment.

And so, the first day passed swiftly.

At Gao Niu Group, Director Luo sat in his office, his face calm but his heart uneasy.

“Manager He, how’s it looking?”

Manager He replied, “We don’t know yet. Since each supermarket handles checkout independently, sales data won’t be available until after closing and after their calculations. Conservatively, we won’t have today’s figures until around one or two in the morning.”

“Hmm.”

Director Luo nodded slightly, knowing this well but inwardly anxious.

Elsewhere, Gao Rong awaited results too.

She was far more relaxed, sipping coffee as she patiently waited.

She firmly believed that an unknown newcomer could never match the effect of a star spokesperson.

Right now, she just wanted to know how low Director Luo’s sales would be on day one.

Tick, tick.

Tick, tick.

Time passed until one a.m.

Bang!

Bang!

The doors to Director Luo’s and Gao Rong’s offices burst open almost simultaneously.

“Director Luo, the day one sales results are in!”

“Director Gao, Director Luo’s sales results are out!”

(End of chapter)